In our quest towards our strategic vision and for the achievement of our mission at all levels, we shall always return to our system of shared values, which shall always be our first and primary reference:

Respect

We shall Build an organizational culture that reflects the aspiration of stakeholders and the respect of their contribution in setting the departments’ direction.

Innovation

We shall achieve continuous development and improvement through an environment that values innovative and creative talents.

Human Capital

We shall Qualify and motivate our human resources and strengthen their corporate sense of belonging.

Processes

We shall Design and adopt flexible processes that respond to current operating needs and future challenges.

Electronic Transformation

We shall achieve strategic transformation through increased dependence on Information Technology.

Loyalty

We shall Deepen our unshakeable loyalty for the Dubai Government, its vision and aspirations, and shall continue our constant strive for the achievement of its strategic priorities.